On being multi-passionate in a world of niches

Don't put me in a box, or do?

Common business advice: Find a niche, stick to it, make bajillions.

It doesn’t work for me.

Don’t get me wrong - I tried it, I really did.

But I can’t make this strategy work for me.

And maybe it’s my fault, that I don’t have the willpower, or the narrow-minded focus needed to succeed, or I simply lack drive and motivation.

But I don’t think so.

For me, the challenge lies not in finding the right niche or refining my message to speak to the right audience. Rather, my very being recoils from the idea that I should be defined by one singular thing — that the multitudes of my existence be reduced to one single element, without recognizing that we each carry within us a wide range of passions and pursuits.

I think the problem is that we’re trying to put ourselves into boxes that are far too small to contain the expansiveness of our entirety.

You see, I’m multi-passionate.