On being multi-passionate in a world of niches

Don't put me in a box, or do?

Common business advice: Find a niche, stick to it, make bajillions.

It doesn’t work for me.

Don’t get me wrong - I tried it, I really did.

But I can’t make this strategy work for me.

And maybe it’s my fault, that I don’t have the willpower, or the narrow-minded focus needed to succeed, or I simply lack drive and motivation.

But I don’t think so.

For me, the c…