Too busy? That's because it's not a priority.

Let's be real - we find time for things that matter.

I was talking to an acquaintance a few days ago and the question came up:

What is something that you’ve always wanted to do but somehow haven’t done yet?

Skydiving, he said.

Well, what’s stopping you? I asked.

I’m too busy, he said.

I’m working on my Masters; I have to think about things at work; I’m training for a marathon; I’ve just started my side hustle — I’m just too busy to think about going skydiving. I don’t have time.

So you don’t have time to help me do a survey for an hour?, I asked.

He laughed, incredulous. Of course not.

What if I told you that a dear loved one is in the hospital, and they will die — unless you spend an hour to complete my magical survey that will save their life? I asked.

His mirth faded as he contemplated my hypothetical situation.

Giving me a hard look, he said: Of course, I’d do the survey.

So somehow you’ve managed to find an hour of time, where previously you didn’t have an hour to spare. Magic? I questioned.

He raised his hands, conceding defeat.

Oftentimes, we…